AU

001 — Marketing · Ecommerce · Technology

We are Unknown. So you can be Known.

The only credit we want is yours.

Book a discovery call → Discover the model ↓
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Marketing as a Service Ecommerce as a Service Customer Service Technology & Automation Unknown by Design Unavoidable by Result Marketing as a Service Ecommerce as a Service Customer Service Technology & Automation Unknown by Design Unavoidable by Result

02 — About

The agency behind the agency.

We are the embedded marketing, ecommerce and technology function for brands that sell online. We don't run campaigns for you. We run the part of your business that makes you known — and the part that keeps the promise once the order is placed. Strategy, execution, operations — without the overhead, politics, or ego of a traditional agency model.

100%
Dedicated to your visibility, not ours
0
Awards on our walls. Results on yours.
3
Layers — marketing, ecommerce, technology. One function.

Most agencies compete for your attention while they're supposed to be competing for your customer's attention. We don't enter awards. We don't put our name on your work. We don't need you to know us. We need your market to know you.

Operators, not account managers. We have run an online brand end-to-end, and we know the South African market. If you've never heard of us, it's because we were too busy making someone else famous.

Unknown by design.
Unavoidable by result.
Alan Shenton
Alan Shenton
Founder & Director · Client Lead
Account management, sales and marketing. Brands, agencies and the South African market. The person you talk to.
Isidoro Reyes de Zuloaga
Isidoro Reyes de Zuloaga
Technology & ecommerce lead
Methodology, automation, ecommerce operations and infrastructure. Built and ran an online brand end-to-end. The person behind the system.

03 — Services

What we architect for you.

Not a menu of deliverables. One embedded function across marketing, ecommerce and technology, scoped to your business and built around your growth objectives.

01
Marketing as a Service
Make the market know you
  • Brand & PositioningPositioning, messaging architecture, audience mapping and competitive differentiation.
  • Content & SocialEditorial strategy, content production and social media that compounds authority.
  • Paid PerformanceSearch, social and programmatic. Every rand accountable.
  • CommunicationsPR, media relations, thought leadership and executive positioning.
02
Ecommerce as a Service
Turn attention into orders — and orders into customers who come back
  • Ecommerce ConsultingConversion, catalogue and merchandising, retention and email/SMS, pricing and promotions, funnel measurement.
  • Ecommerce OperationsCustomer service in your brand's voice, returns and exchanges, order coordination with your logistics partners.
03
Technology & Automation
The systems that make growth a business function, not a guessing game
  • Ecommerce Tech ConsultingPlatform and stack, integrations, data and measurement hygiene.
  • Custom Development & IntegrationsConnectors, internal tools, storefront and back-office work the app store doesn't cover.
  • AutomationOrders, service triage, reporting and stock sync run by systems — with human approval where it matters.
All of the above, as one embedded function
Scoped to your business, coordinated by one team, accountable to one set of numbers.
Book a discovery call →

04 — Process

How we embed.

Four steps. Zero ambiguity. You know exactly what we're looking at, what we'll build, and what comes next.

01
Discovery Free
One recorded conversation and a standard data request — store, analytics, email, ads. We look before we talk.
02
Diagnosis & Strategy
A written diagnosis and a strategy with objectives, baselines and targets. Every decision traced back to a business objective, not a marketing trend.
03
Connect & Define
We plug into your stack, agree the objectives and KPIs, and fix who approves what before anything runs.
04
Operate
Continuous execution against every KPI. A scorecard every two weeks, reviewed with you. Results compound; we stay unknown.

05 — Why Unknown

The market hires agencies.
You hire a function.

The agency model

"Hire an agency to run campaigns and report monthly on vanity metrics. Rotate agencies every 18 months when nothing compounds."

The Unknown model

"Embed one function that owns the numbers — from the first click to the delivered parcel — and stays accountable to them."

No Overhead
A senior growth function at a fraction of the cost of building in-house. No desks, no HR, no agency politics.
No Ego
We don't need our name on the work. We don't enter awards. Our only metric is your recognition in the market.
No Noise
No weekly status calls about nothing. Every objective has a baseline, a target and an owner — you see the scorecard every two weeks.
True Partnership
We function as a real part of your business. Embedded, accountable, and invested in your growth over the long term. A relationship built to compound.

06 — Trusted By

Brands who
trust us.

IRONMAN 4x4
Melvill & Moon
Fuel Motorcycles

Certified Partners

Shopify Partner Store builds, migrations and ongoing development on the platform your customers already trust.

07 — Contact

Ready to be Known?

We work with a small number of clients at any one time. Deliberately. If you're building something that deserves to be seen, book a discovery call — it costs you nothing but an hour.

Message received.
We'll be in touch shortly. In the meantime, you already know where to find us — you just can't see us.